Sobeys Inc. Feed The Dream (CNW Group/Sobeys Capital Incorporated) Empire Company Limited —the parent company of Sobeys, IGA, Safeway, Farm Boy, Foodland, FreshCo, Thrifty Foods, Longo's and Rachelle Béry—introduced a marketing campaign this week, less than three months ahead of the Tokyo Summer Games, Empire's first Olympics as official grocer of the Canadian Olympic Committee.. 2020 Olympics Commercial! This aired in Summer 2021.
Feedthedream Sobeys Inc.
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During its first year at the Games, Sanderson says Sobeys' Olympic "Feed the Dream" campaign and sponsorship - led in large part by Erika DeHaas, VP of marketing communications - helped it achieve similar awareness levels as some of the more long-standing sponsors. In total, the creative generated more than 925 million impressions.. January 11, 2022. 0. 59. Sobeys, the Official Grocer of the Canadian Olympic and the Canadian Paralympic Teams, has unveiled its Winter 2022 Feed The Dream platform, continuing the Company's support of Canada's Olympic and Paralympic athletes. Building on the momentum of the Tokyo 2020 Games, Empire's family of brands continues to.
